For video requests, you can indicate that you want Google to apply age-appropriate treatment to your content by appending the tfat parameter to your ad tag. Google Web Designer (GWD)is a free tool that allows creative developers to build HTML5 μιτεραν creatives and deploy them in Campaign Manager 360. There is no mobile-specific creative, but some creatives work better if you want to reach mobile devices or serve ads to mobile in-app inventory. Your tags will not be be enabled for Floodlight conversion tracking, reach/frequency reporting, frequency capping, creative rotation, or audience lists (remarketing) without values in these parameters

• A number of click tracking and cache busting macros can be used to allow these third parties to track clicks for display creatives served through Display & Video 360.
• You’ll still see this parameter when you export tags for old in-app placements.
• These parameters are all automatically included in all display placements since any display placement could potentially serve inside an app (but only if your tags are secure).
• If you plan to reach mobile devices, you may have placements on in-app inventory.

All these parameters must be populated by the publisher, so make sure your publisher has agreed to pass the necessary values. Here are some sample tags that include the parameters discussed above. Note that if your placements are publisher-paid, you will not be able to download them before you send them to the publisher for approval. Placement tags serving inside apps require extra parameters for many important features.

These parameters are all automatically included in all display placements since any display placement could potentially serve inside an app (but only if your tags are secure). Not all macros supported in Display & Video 360 can be used with video creatives. A number of click tracking and cache busting macros can be used to allow these third parties to track clicks for display creatives served through Display & Video 360. You can set the age treatment setting to indicate whether your content should be treated as age restricted for the purposes of COPPA.

About age treatment settings

As an app developer, you can indicate whether you want Google to treat your content as age restricted when you make an ad request. As the content owner in control of your site or app, you generally control how your content is treated with respect to COPPA. You can mark your ad request using the TFAT setting to manage different age treatments for your ad requests. Campaign Manager 360 serves ads to all devices unless they are unsupported or excluded by your targeting criteria. In-app inventory includes placements on mobile applications that run on smartphones and tablets. If you plan to reach mobile devices, you may have placements on in-app inventory.

This parameter can be added to placement tags to let publishers pass the exact URL where an impression serves. You’ll still see this parameter when you export tags for old in-app placements. This parameter was used to distinguish in-app placements from in-page placements before the launch of the display compatibility. However, you may see some extra parameters(but only if your tags are secure). Image HTML5 Rich media In-stream (Video & Audio) VPAID Tracking creative Standard 1×1 only Iframe/JavaScript JavaScript Pre-fetch Internal redirect Click tracker Tracking ad